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The Boundless Marketing textbook is a college-level, introductory textbook that covers the exciting subject of Marketing. Boundless works with subject matter experts to select the best open educational resources available on the web, review the content for quality, and create introductory, college-level textbooks designed to meet the study needs of university students.

This textbook covers:

An Overview of Marketing -- Marketing, The Marketing Orientation Evolution, Contemporary Relationship Marketing, Value Based Marketing, Importance of Marketing, Evaluating Marketing Performance

Marketing Strategies and Planning -- The Strategic Planning Process, Strategic Views, Introducing the Marketing Plan, Overview of Forecasting, Steps to Creating a Marketing Plan

The Marketing Environment -- The Marketing Environment, Internal Factors, External Factors, Technology

Consumer Marketing -- Consumers, Marketing Research Process, Technology to Assist Market Research, Market Segmentation, Identify Target Markets, Conducting a Segmentation, Competitive Perceptual Positioning, Consumer Decision Process, Personality Influences on the Consumer Buying Decision Process, Social Influences on Consumer Purchasing, Consumer Experience

Business to Business Marketing -- Business Markets, Business Customers, Industrial Classification, Business Buying Decision Process

Services Marketing -- The Importance of Services, Services vs. Products, Marketing Mixes for Services, Service Quality

Global Marketing -- Global Marketing, The Global Marketing Environment, Important International Bodies and Agreements, Types of International Business, Global Marketing Mix

Pricing -- Price, Competitive Dynamics and Pricing, Demand Analysis, Inputs to Pricing Decisions, Pricing Objectives, General Pricing Strategies, Specific Pricing Strategies, Pricing Tactics, Pricing Legal Concerns

Products -- What is a Product?, Types of Products, Product Line and Product Mix, Product Life Cycles, Managing Existing Products, New Product Development, Differentiating Factors in Product Design, The Spread of New Products

Branding & Packaging -- Branding, Packaging

Marketing Channels -- Marketing Channels in Supply Chain, Channel Intermediaries, Channel Structures, Channel Strategy Decisions, Marketing and Channel Relationships

Integrated Marketing Communication -- Integrated Marketing Communications, Understanding Promotion, The Promotion Mix, Selecting the Promotion Mix for a Particular Product, Integrated Marketing Communication

Advertising and Public Relations -- Types of Advertising, Impacts of Advertising, The Advertising Campaign, Public Relations

Personal Selling & Sales Promotion -- Personal Selling, The Personal Selling Process, Selling Roles, Types of Selling, Managing the Sales Force, Sales Promotion, Consumer Sales Promotion Methods, Trade Sales Promotion Methods

Social Media Marketing -- Social Media & Digital Marketing, Social Media & Technology Trends, Marketing Research and Consumer Created Content

Social Responsibility & Ethics in Marketing -- Ethics - an Overview, Ethics in Marketing, Corporate Social Responsibility, Including Ethics into Strategic Planning

Nonprofit Marketing -- Nonprofit Marketing


July 10, 2014  Tags: Marketing  Posted in: Marketing  Comments Closed

Baby Banana Bendable Training Toothbrush, Infant

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Baby Banana Bendable Training Toothbrush, Infant

  • Safer than hard plastic toothbrushes
  • Bendable and soft
  • Develops good oral hygiene early, preventing cavities later
  • Non allergic 100% highest quality silicone
  • Dishwasher and freezer friendly
Baby Banana Toothbrush for Infants

100% Food Grade silicone teething toothbrush for kids 3-12 months of age. Specifically designed with “a-peel-ing” handles that are easy for baby to hold, while preventing choking. Bendable soft silicone reduces risk of injury, providing the safest learning experience possible. Dishwasher and Freezer Friendly. BPA, Phthalate, Latex, and Toxin Free. Helps to soothe sore teething gums with durable massaging bristles. Inspired by a Registered Dental Hygienist. Brings teething and brushing together, helping babies to develop healthy oral care habits from the earliest age possible, literally taking dental care “into their own hands.”

The Baby Banana Brush Story

Several years ago, Sandra's (owner) two-year-old grandson tripped and fell on his toothbrush as he was trying to brush his teeth. The traditional hard plastic toothbrush punctured the roof of his mouth and came within centimeters of entering his brain.This occurrence brought Sandra and her daughter-in-law Heather (dental hygienist) together to discuss a safer solution to the traditional toothbrush. With Heather's insight the idea for a flexible infant toothbrush was born.

Click on images below for more facts on each unique Baby Banana product!
Baby Banana Brush Facts:
  • Made in the USA
  • Recommended by Pediatric Dentists
  • 100% Food grade silicone
  • BPA, Latex, Phthalate, toxin free
  • Durable and long lasting, no need to replace
  • Dishwasher and freezer friendly
  • Safer than traditional toothbrushes
  • Developed by a Dental Hygienist
  • Promotes healthy habits from the beginning
  • Massaging Bristles for teething relief
  • Helps develop hand/eye/mouth coordination
  • Removes food and milk particles gently
  • Engineered with stimulating textures
  • Also made in Taiwan, primarily servicing customers in that region
Baby Banana Brushes & Teethers
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Baby Banana Toothbrush & Teether
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Original Baby Banana Toddler Toothbrush
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Baby Banana Octobrush & Teether
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Baby Banana Sharky-brush & Teether
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Baby Banana Animal Teethers 3-Pack
100% Food Grade Silicone
BPA, Latex, Phthalate, Toxin Free
Dishwasher & Freezer Friendly
100% Bendable & Soft
Easily Attach Binky Strap

List Price: $ 8.49 Price: $ 4.46

July 9, 2014  Tags: Baby, Banana, Bendable, Infant, Toothbrush, Training  Posted in: Infant  Comments Closed

Selmer 2944 Dri Bore Bb Clarinet Swab

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Selmer 2944 Dri Bore Bb Clarinet Swab

  • Highly absorbent
  • Pull-through cotton swab
  • For Bb clarinet
Highly absorbent pull through cotton swab.

List Price: $ 4.00 Price: $ 2.43

July 8, 2014  Tags: 2944, Bore, Clarinet, Selmer, Swab  Posted in: Clarinet  Comments Closed