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MusicSkins Scores Exclusive Merchandising Deal with Hot Topic

Rock-inspired retailer will carry MusicSkins iPod and iPhone skins of Multi-Platinum Band Paramore’s new CD “Brand New Eyes”

BROOKLYN, N.Y., Sep 29, 2009 (BUSINESS WIRE) — MusicSkins LLC, a leader in music-related high quality vinyl skin products for iPods, MP3 players, cell phones, PDAs, laptops, Netbooks, gaming accessories and external hard drives today announced that MusicSkins skins featuring cover art from top selling band Paramore’s new CD “Brand New Eyes” will be merchandised exclusively through Hot Topic stores across the U.S., beginning with the album’s release today.

MusicSkins secured exclusive licensing rights to market skins of the CD cover art from Paramore’s record label, “Fueled By Ramen”. The “Brand New Eyes” cover art skins will be available through Hot Topic’s 685 retail outlets, from HotTopic.com and directly from MusicSkins.com.

“Hot Topic totally gets the rock culture and understands what this young, edgy, hip market wants, so they are a perfect retail partner for us since that’s exactly the market our products are targeted to,” said Jed Seifert, MusicSkins LLC Executive Vice President. “We’re thrilled to be building a relationship with such a well respected merchandiser of music-related gear and accessories and making our first step into the mainstream consumer retail market with them. We look forward to working with Hot Topic on merchandising skins for other hot bands.”

“The ‘Brand New Eyes’ CD artwork is very cool, and looks awesome on the skins,” continued Seifert. “We know Paramore’s fans are eagerly awaiting the new album’s release, and now at Hot Topic they can get the CD and matching skins at the same time to personalize their iPods and iPhones and show their support for the band.”

The Paramore “Brand New Eyes” skins are the latest addition to MusicSkins popular line of personal device skins featuring musicians such as The Beatles, Bob Marley, Madonna, Lil Wayne, Taylor Swift, Johnny Cash, Coldplay, Kiss, 3Oh!3, T-Pain, Def Leppard; clothing brands such as Rogue Status, Skelanimals, Mishka, Baby Cakes, Rockett Clothing; and artists such as explodingdog, Derek Hess, Alex Pardee, Dave White, Benny Gold and Cope 2.

The “Brand New Eyes” skins will be available for the iPod Nano 4, iPod Classic, iPod Touch 2 and iPhone 3Gs/3G/2G. Like all MusicSkins products, these skins are made of premium quality vinyl that provides a high-gloss photo grade finish and durable, scratch-resistant, anti-UV coating. Patented 3M air release adhesive technology ensures that they apply easily, evenly and bubble-free.

About MusicSkins:

MusicSkins is a leading provider of premium quality illustrated vinyl protective coverings known as “skins” for personal electronic devices. MusicSkins initially offered a product line of skins featuring music-industry related images of artists, bands, musicians and DJs to appeal to music fans. Its innovative business model affords record companies and musical artists a unique mechanism to connect with a broad-based consumer audience. The company expanded its focus to offer a wide range of popular culture imagery in its skins catalog and enhanced skin personalization with its new Customizer tool online atwww.MusicSkins.com/Custom, so that there will be a MusicSkin to suit every taste. For more information visit www.MusicSkins.com or call 646.827.4271 or email info@MusicSkins.com.

SOURCE: MusicSkins LLC